Yes, Pride Month Is Political

We’re only halfway through June, and it already feels like it’s overstayed its welcome. I say that every year, and I mean it. I dread June—not for the heat, not for the crowded vacation spots, but for the relentless wave of corporate virtue signaling that now defines so-called pride month. And I’m far from alone. Every year, millions of Americans grit their teeth and brace for thirty days of performative wokeness and the hijacking of nearly every brand and institution in the name of “inclusivity.”

For 30 straight days, you can’t turn on the TV, walk through a store, or scroll through social media without being inundated with LGBT propaganda carefully packaged as “inclusivity.” Major corporations fall over themselves to slap rainbows on everything, not out of genuine support, but to appease the loudest voices on the left. Meanwhile, friends and family—some of whom never mention this stuff the other eleven months of the year—suddenly start virtue signaling nonstop, hoping to earn approval from the self-appointed gatekeepers of pop culture. It’s not about tolerance anymore—it’s about conformity.