The Bud Light boycott defied precedent by successfully impacting the beer brand’s sales, which have reportedly declined more than 25% in recent weeks.
The latest corporate giant to face backlash over its pandering to the transgender cult is Target. Once again, Target stores have introduced its “Pride collection,” showcasing a variety of merchandise and clothing that includes transgender-friendly slogans and attire designed to assist transitioning. This collection isn’t limited to adults; it has products for young children and babies. These items were put on prominent display in the front of stores.
This isn’t inclusivity; this is grooming.
The truth is Target has pandered to the LGBT community for years and is known for its elaborate displays during June Pride month. But, after the Bud Light fiasco, Target is in a panic. (RELATED: You Should Have Boycotted Target Years Ago)
According to a source within Target, there was an emergency meeting last week, and numerous store locations, primarily in rural southern areas, have been instructed to move and reduce the Pride sections to avoid a “Bud Light situation.”
“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” a Target insider told Fox News Digital. “We call our customers’ guests,’ there is outrage on their part. This year, it is just exponentially more than any other year. I think given the current situation with Bud Light, the company is terrified of a Bud Light situation.”
Despite earnings exceeding expectations, Target sales were flat in the first quarter of 2023, so this is hardly a time to be alienating customers who are already struggling with external financial factors like high inflation.
This certainly feels like a victory, but it’s not yet.
“For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month,” a Target spokesperson told Fox News Digital. The spokesperson claimed that after introducing this year’s pride collection, they’ve experienced “threats” that have impacted its employee’s “sense of safety and wellbeing while at work.”
In other words, Target is blaming its customers for being outraged.
“Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.”
Clearly, Target hasn’t learned its lesson; they haven’t yet felt the same pain as Bud Light. Target’s response to the backlash prompted only minor changes in rural southern areas. Target hasn’t changed its culture; it just selectively is trying to hide it in select “conservative” markets. The company still features its pride collection on its website—including the products for children, which also includes a book aimed at 4 to 8 year olds called Bye Bye Binary.
This is not a victory.
The effective Bud Light boycott may have change the game, and we’re winning, but it’s not over yet. The only way for Target to change its ways and stop grooming children is to keep boycotting the store.
We can’t allow any complacency. Woke corporations have an extremely sophisticated financial network through ESG. We should absolutely not give our money to these monsters, but hope of a ‘backlash’ has proven to be a false hope time and time again. We must MAKE the backlash happen, and even then, even if they lose money, they could well dig their heels in, because they truly believe they are on the ‘right side of history.’ Only the state actively forcing it into bankruptcy would really send a message.