Archive for April, 2008
Maximum Ride: The Final Warning
Saturday, April 19th, 2008James Patterson’s Maximum Ride series certainly had promise. I enjoyed the first installment, The Angel Experiment. Unfortunately, each installment got progressively worse… The latest of the series, The Final Warning, is by far the most disappointing.
The novels have followed the story of 14-year-old Maximum Ride, a human-bird hybrid girl and four others just like her, who are on the run after escaping from “The School” where they were created. It was established in the first novel that Max had been created for a purpose: to save the world. A cryptic voice in her head has guided her and her flock along the way as they fight for their lives in their quest to fulfill that mission. Until The Final Warning, what that mission was exactly, they did not know. Quite frankly, I don’t think James Patterson knew until he started writing The Final Warning, because the mission seems entirely anti-climactic. The series has had human-wolf hybrids and robots out to kill Max and flock, and hints of a decades-long global conspiracy involving genetic research with recombinant life forms. Sounds exciting and thrilling doesn’t it So what is Maximum Ride’s mission really about?
Global warming.
That’s right. The Final Warning takes Max and her flock to Antarctica to study penguins, and ultimately to Capitol Hill, where Max gives a speech to Congress, urging them to heed the alleged warning signs and to do something to slow down global warming.
Instead of tying up all the loose ends from the previous books of the series, Patterson seems to have gone on a tangent by making global warming the focus of the latest novel of the series. Patterson may think he’s doing a service by using his popular series to “educate” kids about global warming — but ultimately the story has suffered.
The Maximum Ride series seems to be suffering from premature burnout. Patterson’s Alex Cross series started off very strong but started really going downhill with The Big Bad Wolf. After ready the most recent of the Alex Cross series, Double Cross, I felt that Patterson had taken the Alex Cross character as far as he could. Well, with Maximum Ride, he’s taken the series in the wrong direction and should stop. Unfortunately, despite the implication of the title, the ending implied there’s more coming.
And yes, I’m sure I’ll read it, but I can’t say I have high expectations for it.
Starbucks Brings Pike Place Roast To The Masses
Thursday, April 10th, 2008This week, Starbucks made its exclusive Pike Place Roast available in all its locations. Starbucks is promoting the widespread availability of Pike Place Roast with rebranded cups featuring (temporarily, I assume) the original siren logo.
The original siren logo is slightly modified, however. The siren’s hair covers more than the true original logo, but, more importantly the circular band says “Fresh Roasted Coffee” instead of “Coffee • Tea • Spices.” Considering recently publicized problems Starbucks has had, the new emphasis on their coffee selection process and freshness is undoubtedly intended to address those issues. Starbucks suffers largely from an image problem. People who aren’t Starbucks regulars associate the coffee-chain with high-priced espresso drinks or coffee that is “too strong” for them. Starbucks is now attracting attention to their commitment to quality, fresh coffee by posting the “roasted on” date with with daily brews.
I’ve had the Pike Place Roast every day since it became available. And I have say it is one of my favorite roasts. I think Starbucks is on the right track to fixing it’s overall image problem. In fact, I would suggest they continue to not only emphasize their coffee selection processes and commitment to freshness, but also keep showcasing the original siren logo. Another aspect of their image is problem is the bleeding heart objections to big corporations, and the old logo doesn’t have the corporate look that the current logo does. Renewed attention to their roots can’t hurt and reminds consumers that Starbucks started small, and grew into something larger because it has a quality product.