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Kerry Stops Fighting In Several States
By Matt Margolis | September 20, 2004
John Kerry appears to be giving up the fight in seven states by pulling TV ads… another sign of a faltering campaign…
Senator John Kerry, who was advertising in 20 states earlier this summer, had hoped by now to be playing on a broader canvas that included more states that President Bush won in 2000.
But advertising data gathered for The New York Times by Nielsen Monitor-Plus shows that from Sept. 7 through last Thursday, Mr. Kerry was running advertisements in just 13 states. He had pulled back in seven that he had tried to make competitive, including the crucial battleground of Missouri.
Mr. Kerry actually projected a bigger television presence than his advertising buying suggested because the Democratic National Committee was augmenting it with significant purchasing of its own.
Still, there were fewer Kerry and Democratic Party advertisements in that period than spots bought by President Bush and the Republican National Committee, and they ran in fewer states. Mr. Bush was advertising in 18 states.
What the Kerry campaign calls “reserving resources” Bush-Cheney strategist Matthew Dowd says shows “that [the Kerry campaign’s] options were narrowing.”
“They’re in a thread-the-needle strategy now,” Mr. Dowd said. “They wanted to expand the map into our states.”
But the battle is now largely in states that Vice President Al Gore won in 2000, with exceptions like Florida and Ohio. The spending data provides a snapshot of the campaigns’ thinking as they were forced to make tough decisions because their spending was now limited.
…
The spending cap has forced the campaigns to start picking and choosing where they will advertise, where they will send the candidates and his surrogates, and where they will concentrate on the so-called ground game of getting out the vote.
Television advertising is one of the most revealing measures of a campaign’s strategy.
“Where their advertising dollars are going is competitive and where they aren’t going, it’s not competitive,” said Kenneth M. Goldstein, director of the Wisconsin Advertising Project, which analyzed the Nielsen data.
And I thought Kerry was “a fighter.”
Topics: John Kerry Watch |
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September 21st, 2004 at 6:13 pm
He can pull out of all these states, because all of the liberals 527’s will cover him.
October 8th, 2004 at 6:32 am
Kerry really cleaned up.
And what was wrong with Bush? Got looked like he was hit by a car or something? Early Alzheimer’s? Bizarre. Lost in La-La land.
Salon reports that Bush had an earpiece!
http://www.salon.com/news/feature/2004/10/08/bulge/
October 9th, 2004 at 9:45 am
BWAHAHAHAHAHAHA!
“Kerry really cleaned up.”
Whoever thinks that’s true must have been hit by a car or something.
Or suffer from “Early Alzhemer’s”.
To top it off, he links to some drivel posted by Salon.com.
He has to be a satire troll, nobody could actually be that stupid!
Or “Lost in La-La Land”
August 27th, 2006 at 12:05 am
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