Blogs Get Their TIME in the Spotlight

Would you believe that TIME Magazine has a story on blogs today?

Clearly, the explosion of the RatherGate scandal has generated new interest and attention towards bloggers, perhaps in a bigger way than the DNC and RNC credentialling bloggers this year.

“Blogs are what talk radio was a few years ago,” says Bush campaign
communications director Nicole Devenish. Her staff members regularly write, along with the message for the talk-radio circuit, the one that will go out to blogs and websites that link to the Bush campaign site. Bush staff members rely on technorati.com and truthlaidbear.com, which track political blogs and websites to see what items in local papers, on websites and in blogs are getting the most hits. “If a story moves up through the rankings and linking, we can know,” says one of the Bush staff members assigned to alert the rest of the team about which stories are moving through the blogosphere. “We get indicators about stories before they break elsewhere. It’s like an early-warning system.”

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