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The O’Franken Factor: The No-Listener Zone
By Matt Margolis | June 22, 2004
Things just look worse and worse for Franken’s liberal talk radio experiment:
Encouraging preliminary ratings for all-liberal Air America in New York have collapsed along with the fledgling radio network’s finances.
An unofficial “extrapolation” of Arbitron data released last Friday — which Air America’s hosts crowed about last month but virtually ignored yesterday — showed WLIB’s ratings dropping back to their lowly levels before the net’s April launch.Arbitron cautions stations and advertisers not to read too much into this interim monthly data — but that didn’t stop Air America star Al Franken from boasting last month that he’d beaten WABC’s Rush Limbaugh among the 25- to 54-year-old listeners chased by radio advertisers.
The response by Air America President, Jon Sinton, was typical. “It takes a long time to develop a [talk radio] audience,” he said. “This is a long-term project.”
Yeah, but the whole point of Air America was to try and get Bush out of office. The reality is they expected Air America to just flourish effortlessly - but that’s not how talk radio works. The bottom line is without a large audience, Air America will have no impact whatsoever on the election. Al Franken’s baby is just a big failure.
Topics: Liberal Idiots |
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June 22nd, 2004 at 7:41 pm
The ArbiiTrend numbers is the least of their problems right now.
Their finances are totally busted and they owe creditors a couple of million.
June 23rd, 2004 at 8:29 am
Very much so, they have problems of all kinds…
They should have listened to us… now we get to say “we told you so!”